AUTHOR BIO

Dr Gemma Pybus is an experienced digital marketer with a deep interest in consumer psychology. As a Senior Lecturer at the University of West London, Digital Marketing Trainer, and Director of Digital Groundwork Ltd., Gemma and the Digital Groundwork team specialise in the essential foundations of digital marketing—keyword research, pay-per-click advertising, search engine optimisation, and content marketing. Gemma also has extensive experience as a technical copywriter and sales and marketing automation specialist.